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Digital transformation: will you still be reaching your customers tomorrow?

The background
The term digital transformation is currently bandied about in masterly fashion by the IT industry as a synonym for change through technological progress and the ongoing digitalization of the workplace. There's no doubting that this definition is essentially correct; digital business is rapidly gaining in momentum thanks to the technological opportunities available, gradually squeezing aside conventional business models. Companies are therefore called on to develop new, holistic business and technology strategies in order to prepare for their digital futures, spurred on by the promise of sustained economic success as the basis for continued existence. But that's not the whole truth.